Emotions, Emojis and Food Fuse for Digital Blonde Social Media Week Event

You may not know that this week is Social Media Week, so here’s a look at a free foodie event that may interest some of you. It’s certainly going to be keeping me busy…

Digital Blonde Social Media Week London Emoji Event

Emojis, emotions and food…find out more during Social Media Week London

Social Media Week London (14th – 18th September) will see a fantastic free event hosted by Karen Fewell, Founder of Digital Blonde and The Food Marketing School. Taking place on Thursday 17th September, 4pm – 6pm this special panel event will delve deeper into the emotions surrounding eating and emoji use, exploring what this means for food marketing.

According to Digital Blonde research*, emojis might be more important in marketing than first thought. When asked what they thought about brands using emojis, the number one response from UK adults was that the company in question was ‘fun and lively’. And, when it came to the reasons people shared food emojis, the responses ranged from showing off about dinner plans to pride in their own cooking or baking and even flirting.

An exclusive experiment on the Monday of Social Media Week will explore what affect new forms of language like emojis may have on our relationship with food. The experiment also aims to look at the overall role of technology when it comes to eating out and food purchasing decisions, asking whether it is potentially detrimental to the way we experience food. The full research conclusions are to be revealed at Thursday’s panel event. Set to be a unique and lively debate, the occasion promises to both inform and surprise the audience.

Best of all, the event takes place in a traditional Young’s pub, The Lamb Tavern, in London’s Leadenhall market. Designed to put the ‘social’ back in to social media, the panel session will have a fun and intimate atmosphere, with attendees gathered around pub tables rather than formal theatre style seating.

So whether you’re an emoji enthusiast, novice or non-believer, the Digital Blonde debate will certainly give you something to think about. The event hopes to delve deeper into the increasingly intimate relationship between food and technology and explore the topics such as how to humanise food marketing. It’s ideal for everyone from chefs and caterers to foodies, food brands and marketing and digital teams. In short, anyone interested in understanding the relationships between food, human emotion and social media should save the date.

The event is free to attend but you must register to attend by visiting the eventbrite page at: https://www.eventbrite.com/e/food-emotions-emojis-tickets-18450214087


Wanted: Briton Willing to Go Without Solid Food for Entire Year for £35K

I’ve just received some interesting news from Huel, the makers of a powdered food product, which launched in June of this year. It’s quite an interesting concept, a nutritionally complete, powdered food providing everything your body needs – could it be that this is the future of food? It certainly feels futuristic, I can see that there are clear logical benefits. I can also understand how many people would feel this isn’t the right direction for food and nutrition.

Whilst I’m unsure of where I stand, I’m intrigued by their latest announcement and thought some of you may be too. Huel Powdered FoodHuel are on the hunt to find someone who is prepared to go without solid food for an entire year. The company is open for applications from any members of the British public who are willing to try out a powdered food-only diet for a year-long period in order to gauge the effects of forgoing traditional food altogether.

The inventors behind a nutritionally-complete powdered food solution, which launched earlier this year, are seeking a candidate prepared to go without any solid food for one year, in exchange for £35,000. Quite an experiment! Could you do it?

The powdered food product, www.huel.me, has been a huge hit on the UK market, selling out three times in the first month of trading in spite of meeting with some controversy and criticism. The powder has been rigorously tested during development and delivers 100% of the government-recommended nutrition that the human body needs, all the while being vegan-friendly with no added sugar. The flavour has been compared to vanilla porridge, purposely designed not to be too flavoursome to minimise the risk of users overeating.

The successful candidate will be required to undertake daily video calls with the monitoring team to report their progress, via Skype, and agree to weekly visits to the Huel headquarters in order to maintain regular medical assessments. Although they will be free to continue all usual daily duties, including work and family responsibilities, they will be required to perform no less and no more than 30 minutes of physical activity per day, which will be dictated by the team at Huel, in order to clearly show the effects of the Huel diet. Applicants must have a healthy BMI in order to be considered.

Here’s a comment from Julian Hearn, Founder of http://www.Huel.me:

“We completely understand that this is no easy feat; not many of our customer are on Huel 100% of the time, the norm is probably about 50% Huel and 50% traditional meals. Having said that, we are intrigued to understand more about the role of eating in our culture. What would life be like with no solid food? Huel provides everything the human body needs, in a healthy and sustainable way, so we know that it is a perfectly nutritious way to consume what we need – but what will happen if this really is the future of all food? What will life be like when we have so much more time in our day and so much less to think about? We are keen to get a better insight into the longer-term effects on our behaviour, health and social lives.”

He continued:

“Our search is certainly on to find the right person. We need to be able to trust them to tell the truth; cheaters need not apply! We will be undertaking regular monitoring, but it’s important that there is complete honesty there. For the right person, this challenge could actually be very liberating. There was a lot of scepticism when we first launched and no doubt many people will find this an unbearable thought, but clearly Britons are far more interested in changing their lifestyles and habits than many initially expected.”

It’s interesting isn’t it? I’m not sure I could so it with my restaurant-frequenting habit but do you know someone who could?