I’ve just received some interesting news from Huel, the makers of a powdered food product, which launched in June of this year. It’s quite an interesting concept, a nutritionally complete, powdered food providing everything your body needs – could it be that this is the future of food? It certainly feels futuristic, I can see that there are clear logical benefits. I can also understand how many people would feel this isn’t the right direction for food and nutrition.
Whilst I’m unsure of where I stand, I’m intrigued by their latest announcement and thought some of you may be too. Huel are on the hunt to find someone who is prepared to go without solid food for an entire year. The company is open for applications from any members of the British public who are willing to try out a powdered food-only diet for a year-long period in order to gauge the effects of forgoing traditional food altogether.
The inventors behind a nutritionally-complete powdered food solution, which launched earlier this year, are seeking a candidate prepared to go without any solid food for one year, in exchange for £35,000. Quite an experiment! Could you do it?
The powdered food product, www.huel.me, has been a huge hit on the UK market, selling out three times in the first month of trading in spite of meeting with some controversy and criticism. The powder has been rigorously tested during development and delivers 100% of the government-recommended nutrition that the human body needs, all the while being vegan-friendly with no added sugar. The flavour has been compared to vanilla porridge, purposely designed not to be too flavoursome to minimise the risk of users overeating.
The successful candidate will be required to undertake daily video calls with the monitoring team to report their progress, via Skype, and agree to weekly visits to the Huel headquarters in order to maintain regular medical assessments. Although they will be free to continue all usual daily duties, including work and family responsibilities, they will be required to perform no less and no more than 30 minutes of physical activity per day, which will be dictated by the team at Huel, in order to clearly show the effects of the Huel diet. Applicants must have a healthy BMI in order to be considered.
Here’s a comment from Julian Hearn, Founder of http://www.Huel.me:
“We completely understand that this is no easy feat; not many of our customer are on Huel 100% of the time, the norm is probably about 50% Huel and 50% traditional meals. Having said that, we are intrigued to understand more about the role of eating in our culture. What would life be like with no solid food? Huel provides everything the human body needs, in a healthy and sustainable way, so we know that it is a perfectly nutritious way to consume what we need – but what will happen if this really is the future of all food? What will life be like when we have so much more time in our day and so much less to think about? We are keen to get a better insight into the longer-term effects on our behaviour, health and social lives.”
“Our search is certainly on to find the right person. We need to be able to trust them to tell the truth; cheaters need not apply! We will be undertaking regular monitoring, but it’s important that there is complete honesty there. For the right person, this challenge could actually be very liberating. There was a lot of scepticism when we first launched and no doubt many people will find this an unbearable thought, but clearly Britons are far more interested in changing their lifestyles and habits than many initially expected.”
It’s interesting isn’t it? I’m not sure I could so it with my restaurant-frequenting habit but do you know someone who could?